Cultural Insurance Services International

Students who study abroad are looking for many different "cultural experiences."

Whether it's Russian literature or Russian vodka, it's a unique education with unique risks. Cultural Insurance Services International is a leading insurer, but they needed to identify with these students to get their attention and convince them that insurance and experience were both necessary and cool.

"The Experience to Insure Your Cultural Experience" 

Express Scripts

Prescription benefit managers are the power behind the prescription card. But consumers had no idea what these companies did.

As health care and insurance became expensive, competitive consumer products, Express Scripts needed to establish a recognizable, trusted identity with consumers for the first time.

"Maximum Prescription Strength"

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Access & Affordability: Unparalleled research means making the best medications and brands available. Understanding generic equivalents and the strength of our buying power means savings are passed on to you.

Flexibility & Choice: Innovation means offering multiple plan tiers, co-pays and member fees. Twenty-five years of experience means determining the combination that provides you the best benefits.

Fairness & Honesty: Independence means never being owned by a drug store or pharmaceutical company. Openness means there is no bias. We can share the most comprehensive report on prescription drug use and provide honest, objective benefits to you.

The Boston Breakers

Women's soccer captured America's attention during the World Cup.

However, bringing that excitement to the local level and changing the American sports mindset meant mobilizing a powerful market—tween girls.

Empowering them with female heroes and identifying with their dreams told them anything was possible and asked them, "What's Your Goal?"

Bayer HealthCare Diagnostics

Being a leading manufacturer of advanced diagnostic systems means more than making machines. Bayer needed to support the complex operations of the labs they serve. Demonstrating the overwhelming nature of this job showed lab technicians that Bayer truly understood the enormous challenges they face every day.

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Answering diagnostic needs with solutions that will grow with you.

The pressure on labs today can seen overwhelming. That's why Bayer HealthCare Diagnostics examines every detail of your evolving world. We listen, and we respond with products and capabilities to fit your needs, large or small. From high-volume automation to individual patient testing—we help you tackle your biggest concerns today and prepare for the expanding demands of tomorrow.

Liberty Mutual

"Responsibility. What's Your Policy?"

And how do you get direct response, insurance quotes, and lead generation from such an altruistic brand positioning? You show people in bad situations doing the right thing.

Fairpoint Communications

Fairpoint launched their services in northern New England with these TV spots showing neighbors being just a little too neighborly.

The Salvation Army

Hatch Award: Silver Annual Report

Graphis Magazine's Top 100 Annual Reports for 2011 

The Salvation Army wanted its annual report to be more than a list of facts and figures for its major donors. It wanted a documentary that demonstrated the true impact the organization has on the community—from the youngest to the oldest—by focusing on “One life at a time.”
 
So we partnered with an award-winning documentary photographer and conducted in-depth interviews with real people—volunteers, teachers, leaders, beneficiaries, and children. The result was an emotional journey—detailing programs, people and a singular force in changing lives.

Divas Uncorked

When a women's wine group decided to make their own wine, they needed an awareness campaign that leveraged their unique attitude and personality.

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We believe women should enjoy wine and understand it. Just look at the ten divas who created it. Learn more and taste more at www.DivasUncorked.com.

In this digital world, video has become a powerful medium for communicating health care topics. Understanding a condition, a medication, a category, or a patient population is all made easier with video storytelling.

Clio Healthcare Awards Shortlist

When you’re diagnosed with Ph+ CML—just one of a few thousand people a year—you can feel really alone, really isolated, but just as devastated as anyone else who’s ever heard the “C” word. That’s why Tasigna needed to create a community—create a team.

And luckily we had one of the best players of all time on our team. The NBA’s all-time highest scorer with 38,387 points. We had Kareem Abdul-Jabbar.

Tasigna

Launching Tasigna into the first-line indication means redefining the entire meaning of CML treatment. So we started by redefining the word “chronic.” 

It sounds bad, especially to patients who have been diagnosed with Chronic Myeloid Leukemia. But staying chronic is what helps them stay alive.

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Staying in the chronic phase is important for people with Ph+ chronic myeloid leukemia. It means your disease is not progressing. And Tasigna is proven to keep you in the chronic phase better than Gleevec or any medication of its type during the first critical 3 years of treatment. Studies have shown that people who stay in the chronic phase for the first 3 years are more likely to stay in the chronic phase for the rest of their lives. And lives is what it's all about.

Exelon Patch

When a medication goes off patent—what is known as "Loss of Exclusivity" in the industry—the maker of the brand-name medication typically loses 80% of all prescriptions when the generic medication hits the market. However, the maker is not allowed to say anything negative about generics or imply any difference between the two formulations of the drug.

What the maker can do is appeal to brand loyalty. This was an especially powerful message when addressing caregivers of seniors with Alzheimer's Disease. They've lost so much. Life is so uncertain. And trust is so important.

In a life full of literal unknowns, the maker of their loved ones' trusted medication doesn't have to be one of them.

Business Side Note: Creating a brand loyalty campaign coupled with prescription savings to make the brand competitive with generic pricing can extend the life of the brand and save a company millions of dollars. Ask me about loyalty and "LoE" best practices.

Celgene Multiple Myeloma MMission

When a pharmaceutical company truly leads in a specific disease, it does more than manufacture lifesaving medications. It dedicates itself to ongoing R&D, a robust pipeline, dedicated patient support, and creating groundbreaking partnerships. A leader can change both lives and the industry itself.

Celgene pioneered the treatment of Multiple Myeloma. And the company stepped forward to own the entire category in every way possible.

Tuberous Sclerosis Complex
www.tuberous-sclerosis.com

It's not enough to manufacture quality medications. It's a drugmaker's responsibility to make sure people understand their condition, especially when that condition is a chronic rare genetic disease that can manifest throughout the body in many different areas.

Knowledge is power. It's the power people need to be more compliant with their medications, healthier day to day, and more active in their own health care.

Because a lifelong condition doesn't have to define people. With the right information, they can define themselves.

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Tuberous sclerosis complex—or TSC—is a condition that will be with you throughout your life.

But so are other qualities you possess, like confidence, humor, and determination. It’s important to stay informed about your genetic disease throughout your life. Knowing what to watch out for can help you keep monitoring your TSC over time.

Bravery can mean many different things.

But understanding the risks and conditions associated with your tuberous sclerosis complex (TSC) is one way you can stand strong in the face of your lifelong condition.

Imagination can take you a long way.

You don’t have to focus completely on your tuberous sclerosis complex (TSC) every day. Taking charge by having open, honest conversations with your doctor will keep you confident that you are on the right track.