Copywriting | Communications Strategy | Creative direction
Cultural Insurance Services International
Students who study abroad are looking for many different "cultural experiences."
Whether it's Russian literature or Russian vodka, it's a unique education with unique risks. Cultural Insurance Services International is a leading insurer, but they needed to identify with these students to get their attention and convince them that insurance and experience were both necessary and cool.
"The Experience to Insure Your Cultural Experience"
Cultural Insurance Services International
Students who study abroad are looking for many different "cultural experiences."
Whether it's Russian literature or Russian vodka, it's a unique education with unique risks. Cultural Insurance Services International is a leading insurer, but they needed to identify with these students to get their attention and convince them that insurance and experience were both necessary and cool.
"The Experience to Insure Your Cultural Experience"