Copywriting | Communications Strategy | Creative direction
The Salvation Army
Hatch Award: Silver Annual Report
Graphis Magazine's Top 100 Annual Reports for 2011
The Salvation Army wanted its annual report to be more than a list of facts and figures for its major donors. It wanted a documentary that demonstrated the true impact the organization has on the community—from the youngest to the oldest—by focusing on “One life at a time.”
So we partnered with an award-winning documentary photographer and conducted in-depth interviews with real people—volunteers, teachers, leaders, beneficiaries, and children. The result was an emotional journey—detailing programs, people and a singular force in changing lives.
The Salvation Army
Hatch Award: Silver Annual Report
Graphis Magazine's Top 100 Annual Reports for 2011
The Salvation Army wanted its annual report to be more than a list of facts and figures for its major donors. It wanted a documentary that demonstrated the true impact the organization has on the community—from the youngest to the oldest—by focusing on “One life at a time.”
So we partnered with an award-winning documentary photographer and conducted in-depth interviews with real people—volunteers, teachers, leaders, beneficiaries, and children. The result was an emotional journey—detailing programs, people and a singular force in changing lives.